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The global motorcycle scene is buzzing with both challenges and exciting opportunities this week. On one hand, American motorcycle giant Harley-Davidson is grappling with steep tariff threats in the European Union, potentially altering the landscape of international motorcycle trade.
Whether you’re into big touring bikes or live for cross-continent adventures, these stories reflect the dynamic nature of the two-wheeled world we love. Let’s dive in.
🛑 Harley-Davidson in the Crosshairs: Facing a 50% EU Tariff
Harley-Davidson, a brand synonymous with American motorcycling culture, is staring down a major challenge from across the Atlantic. The European Union is threatening to impose a 50% retaliatory tariff on Harley-Davidson motorcycles—a move that could significantly impact the company’s business operations in Europe.
To put things into perspective, such a tariff could raise the price of Harley’s Road Glide model in countries like Denmark to an eye-watering $124,000 USD. That’s a staggering increase for consumers, and it puts Harley at a serious disadvantage compared to its European competitors.
🔍 What's Behind the Tariff?
This tariff threat is part of an ongoing trade dispute between the United States and the European Union. While Harley-Davidson has faced similar challenges in the past, a 50% tariff would be one of the most severe yet. The company has urged U.S. officials to implement reciprocal tariffs on foreign motorcycle brands to maintain a level playing field.
💬 What Harley-Davidson Is Saying
A spokesperson from Harley-Davidson stated that the company is focused on ensuring “fair and equal treatment in all markets” and continues to advocate for free and fair trade. However, the long-term effects of such tariffs could include declining European sales, loss of brand loyalty, and potentially job cuts or supply chain disruptions.
🔧 What It Means for Riders
For European Harley enthusiasts, this could mean higher prices and fewer available models. For the brand, it’s a pivotal moment in how it navigates international trade challenges while preserving its legacy.